Bid Strategy Session
Stop writing. Start winning.
A great bid isn't created by putting better words on the page. But by making the correct strategic decisions.
The Bid Strategy Session gives you focused, expert challenge on the strategy behind your submission — so you can stop simply responding to the tender and start building a bid designed to win.
This is for you if...
Instead of making the same mistakes, learn from a specialist in this field to understand where you are going wrong and how to make those necessary improvements.
The session is particularly valuable if you are preparing for an important bid, need greater technical differentiation, independent insight or a stronger strategic direction.
What we'll work on
I will look specifically at your response vs the criteria set. As well as focusing on the decisions which can influences your chances of winning.
Typically I will consider the client’s priorities, the written response (does it answer questions effectively), are win themes and differentiation clear, has sufficient evidence been provided, what weaknesses exist as well as my ideas for improvement as a basic framework.
You'll leave with
✔ A clear strategic direction for the bid
✔ Defined win themes and competitive positioning
✔ A clearer understanding of a win framework
✔ Priority actions for strengthening the submission
✔ Greater clarity for your bid team
✔ Practical recommendations you can implement
✔ Written recommendations following the session
Most importantly, you'll know what you're trying to achieve with the bid before you start throwing words at it.
Why strategy matters
Too often I see organisations answering questions, instead of answering a bid. This is not a writing exercise. Writing matters but positioning and strategy get you over the finish line.
The essentials matter - differentiation, clear win themes, evidence instead of boastful claims, client focus, & building a case for selection.
Better writing can't fix a weak bid strategy.
That's why this session starts with the thinking behind the bid.
What makes this different?
I've spent more than 15 years leading high-performing bid teams across renewable energy, construction, infrastructure and the built environment.
The session is focused on areas of concern and how these improvements can be made. Fundamentally I am looking at it as a strategist. I will be looking at the client, how you align with their needs, why they would choose you, and what reasons you have given them to make that decision.
pick the right service
The Bid Strategy Session is my only off-the-shelf offer. It allows me to see your current work and advise on next steps. This offer can be utilised on a live project or a previous one.
Each option fulfils a different need but all offer strategic clarity and an expert opinion, where you need it most.
STOP just submitting a bid and START building a case for the client to choose you.
